The EDITORIAL page is where we weigh in on a variety of sneaker-related subjects. It’s our two cents concerning anything and everything, whether that happens to be a controversial pair of shoes that just dropped, or a philosophical look at a an element of the sneaker industry. And now the disclaimer: Yup, the opinions expressed here are those of the writer and don’t necessarily reflect the viewpoints of anyone else here – or anywhere else on the planet for that matter.


adidas Sobakov - Where's Waldo

Where’s Waldo?

Would the real Sobakov please stand up? We know that the details surrounding the Sobakov’s origin would make a compelling story, but getting that information from adidas is proving as difficult as finding Waldo.

Kayne West adidas Yeezy


Has he completely lost his mind, or is it all just an elaborate ruse? Regardless, the time has come for adidas to shut down the Yeezy side show, but does the company have the fortitude to do what’s right?