New Balance Fresh Foam Roav
Colourway: White/Black [MROAVLW]
Basic, do-all sneakers are a staple for every manufacturer, but producing designs that stand out in that ultra-competitive segment is not an easy task. For most it’s a choice between offering tried-and-true classics that have been with us for decades, or completely modern designs hoping to become the next classics.
Sneaker designs aimed at the less-discerning masses have to walk a tightrope: the balance between a simple, yet stylish look that isn’t too wild for conservative buyers is not an easy one to achieve.
Categorized as a “sport style sneaker,” the Roav presents a clean, modern profile with just enough contemporary styling to make it an intriguing choice.
Easily the most distinctive feature, we particularly like the accordion-shaped Ultra Heel that adds energy to the overall design.
Adding more sportiness is the swoopy midsole that is made from a single piece of New Balance’s proprietary Fresh Foam. The spongy material is typical of what is commonly used for budget-minded sneakers. Here for a good time, not a long time, foam soles provide a decent compromise between cost and comfort, and last as long the average buyer’s interest in wearing the shoe.