SNEAK of the WEEK [W35-19]

New Balance 998 Festival Pack - Three in the 6

New Balance Made in US 998 “Festival”
Price: $280
Colourway: Green with Brown [M998AWK]


Flower power, the peace movement, and the recent fiftieth anniversary of the Woodstock Festival are likely meaningless events for the millennial sneaker generation. However, for older buyers they represent the hallowed memories of a very tumultuous time in history.

New Balance, which was manufacturing running shoes back then, has just paid tribute to those social milestones with its newly released Festival pack.

The three-shoe pack consists of two variations of the ML998V1 (aka Made in USA 998), and one ML997V1 (aka Made in USA 997).

We prefer the groovy vibes of the 998, which uses an ABZORB midsole for cushioning versus the standard EVA midsole found in the 997.

The colours and patterns used for the 998 was said to be inspired by the ‘60s and ‘70s music festival culture, and they’re not cheap: assembled in New England in small quantities using premium pig suede is the shortest explanation for their hefty price tag.

Kicking back and admiring these cannabis-friendly sneakers while listening to Jimi Hendrix will have you saying “far out, man.”