SNEAK of the WEEK [W36-19]

eebok Instapump Fury - Three in the 6

Reebok Instapump Fury
Price: $220
Colourway: Multicolour [DV7305]


If you browsed the SOW archives and reached the conclusion that we have a thing for the Reebok Instapump Fury, you’d be right.

Guilty as charged. And even though we argued amongst ourselves whether the model should be featured again, it was impossible to ignore the mesmerizing effect of this new two-colour iteration. Although we’re certain that it wasn’t an inspiration for the design, all we can see is a dazzle camouflage pattern when we look at this latest colourway used for the legendary 1994 running shoe.

Of course there’s much more to like about the Instapump Fury than just its stunning pattern. The lightweight and minimalist textile upper that rides on top of an ersatz carbon fiber sole plate is a design masterpiece.

Best of all – arguably – is its inflatable Pump system that allows you to fine tune the shoe’s fit. The difficulty of creating a laceless design that works for every foot is appreciable, and we particularly like the inflatable bladder solution that works well to improve a shoe’s lock down.