SNEAK of the WEEK [W45-19]

Reebok Daytona DMX II - Three in the 6

Reebok Daytona DMX II
Price: $160
Colourway: Black/Cold Grey/Bright Orange [DV7253]


The release of new iterations of the Daytona has become a regular Reebok exercise, and that’s a good thing.

The Daytona represents a solid design, one that is conducive to having its details and colourways tweaked. That the sneaker is in its second decade of production without having lost any of its relevance is a testimony to its creator vision. Christian Tresser was also the man behind the similar looking Air Max 97, which itself has entered a third decade as it’s still being cranked out by Nike.

This particular Daytona DMX II with its textile upper and striking orange synthetic overlays makes a dramatic statement, and regardless of the fact that we’re partial to orange shoes, the calculated colourway works extremely well with the Daytona design.

As the DMX part of its name implies, the Daytona literally rides on a bed of air. The DMX cushioning system, for those unfamiliar with the decades old technology, pushes air between the forefoot and heel along with the shoe’s moving contact point with the ground.

Encasing this shock absorption system is an on-trend, chunky EVA midsole. The addition of fore and aft pull tabs is a feature that we also appreciate; stepping into that sneaker goodness is certainly made easier when you have something to grab onto.

The future of the Daytona will likely depend on how well the shoe continues to sell, and if you don’t own a pair now is as good a time as any to get on board; the Daytona is one of those shoes that every serious sneaker buyer should have an example of in their collection.