Winter is over. Or it soon will be because the wildly popular television series Game of Thrones is set to begin its final season on April 14, 2019.
There’s one improbable plot twist that we already know about: adidas Running will launch a limited-edition Game of Thrones pack this week (March 22, 2019) to commemorate the conclusion of the epic saga.
Why improbable? Can you picture any of the wildly diverse characters from the Game of Thrones trekking across Westeros in a pair of Ultraboosts? No, neither could we.
Each shoe will denote a specific faction from the complex storyline (see photos). The connection is achieved through the use of subtle details, and representative colourways. Every faction’s sigil is found on the tongue of its corresponding shoe and its motto written on a tab attached to the heel.
Subtle rather than overt, these themed Ultraboost models won’t turn the heads of those unfamiliar with the show, but such fan wear crosses over to non-traditional Ultraboost buyers; sneakerheads and regular Ultraboost buyers will have to compete with fans of the show who otherwise wouldn’t spend money on a pair of high-end running shoes.
Hype alert: Are you prepared for the Game of Soles? The $250 adidas x Game of Thrones Ultraboost will be available from adidas.ca and a handful of retailers, but since such marketing tactics guarantee supply will be outstripped by demand, you’ll have a fight on your hands to get a pair.