Happy Dragonball day.
Is it really news that the first models released from adidas’ Dragonball Z collection sold out the moment they were made available through its online store?
adidas’ marketing states that the Dragonball Z series was created for “sneaker freakers and anime fanatics”, and that the themed sneakers represent characters featured in the popular anime show’s most epic battles.
We don’t doubt that the highly anticipated collection will capture the attention of hardcore anime fans who otherwise aren’t into sneakers, but we’re sceptical that it will actually draw many to the brand; more likely than not, it will be frenzied sneaker collectors and hypebeasts who will buy out these premium-priced shoes long before anime fans can get a hold of them. And although some will be crossover buyers, this intentionally short-supplied offering is the domain of those who are consumed by hype models.
Manipulating the colourway of the trendy Yung-1 model to mimic a Dragonball Z character, the grey and purple Frieza model (CAD $200) is the more understated of the two shoes released so far. The Yung-1’s soft leather and textile upper is bolstered by TPU accents, which adidas claims mimics Frieza’s glossy head, and an ultra-thick EVA midsole provides legitimate ride comfort – for those who actually like to rock hard-to-get models.
The other shoe is a rendition of the more exotic and higher spec ZX500RM. The orange and blue Son Goku model (CAD $230) also has a combined textile and leather upper; however, in order to make its Dragonball character connection it uses frayed canvas for the tongue and its adidas 3-Stripes, which apparently imitates Son Goku’s training suit. Underpinning the shoe is Boost, which in part explains the shoe’s slightly higher price tag.